Pringles fans can now chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign.
Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger. You can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017.
DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify.
#TasteTracks is launching across Europe in August 2017.
DIGITAS GLOBAL BRAND PRESIDENT