Michael Islip to step down as Digitas UK CEO, Dani Bassil to lead agency into new era of creativity and growth

London, United Kingdom

Publicis Media today announced that Michael Islip, CEO Digitas UK, has decided to leave the business to pursue opportunities outside of the company.

Michael, who has been with the agency for 10 years, will leave at the end of July. Throughout his tenure Michael has been at the heart of the agency - joining LBi to run M&S and rising to become CEO of the DigitasLBi business in 2015. He led the creation of the Publicis customer engagement hub in 2016 and most recently the successful relaunch of the Digitas brand.

As a result, Dani Bassil, who joined the agency earlier this year as COO, has been promoted to CEO Digitas UK.

Sue Frogley, CEO Publicis Media UK, said: “Michael has been a tremendous leader and has made a significant contribution to the agency. He will be missed by his many friends in the agency, and across the wider business, and we wish him the very best for the future.”

Michael Islip, said: “The past couple of years have seen some huge changes for the agency but now we're comfortably settled into the Publicis Media family, both in the UK and globally, it's the right time for me to do something else. Digitas is a brilliant agency and it’s been an honour to be part of its story for the past ten years.”

“I am confident that Dani will prove to be a formidable CEO and I look forward to watching the agency go from strength to strength."

Bassil, who moves into her new role with immediate effect, will be responsible for developing and executing the agency’s strategic vision and raising its creative output.

With over 20 years’ experience, Bassil has directed operations for agencies such as JWT, POSSIBLE and Grey London; working with a wide range of brands including Shell, HSBC and Johnson & Johnson.

Frogley added: “Dani is a rare talent with a wealth of experience, energy and ideas and I am delighted to welcome her onto my leadership team. With Dani at the helm I know that the Digitas team will go forward into a new era of creativity and growth.