National Trust, the independent charity which looks after places of historic interest or natural beauty for the benefit of the nation, has launched a new digital platform, created in partnership with global marketing and technology agency DigitasLBi.
DigitasLBi’s blended team of creative, strategy, technology and user experience experts has collaborated with National Trust to develop the new platform, with input from partner agencies Nomensa and Manifesto.
The new platform will show the National Trust helps to preserve the UK’s natural heritage for everyone.
The fully-responsive, highly-flexible digital platform enables staff and volunteers across the National Trust’s 550+ places to tell engaging stories about the conservation work they’re doing, in a variety of media – from rich imagery to interactive timelines.
The National Trust also launched a new mobile app for visitors, created in partnership with DigitasLBi, in July of this year.
Tom Barker, Head of Digital at National Trust, said: “From the smallest property right up to some of the UK’s largest visitor attractions, we really do rely on our visitors, members, volunteers and supporters to deliver our promise of ‘forever, for everyone’. This elegantly-designed new digital platform will enable people to use our websites on the mobile devices that already drive more than half our online traffic”.
Helen Fuchs, Creative Director at DigitasLBi, added: “The National Trust are unique in the breadth of amazing stories they have to tell, and in the number of passionate supporters they have across the country able to tell them. It was important for us to us to create a design system that allowed volunteers and employees to share these stories in a variety of inspiring ways. The places they look after are the stars of the show; we wanted to create a site experience that reflected the modern and relevant outlook of the National Trust."
DIGITAS GLOBAL BRAND PRESIDENT