- First outing for collaborative thought-leadership initiative outside the US achieves a Twitter reach of 6 million impressions
- Diverse speaker line-up included advertising maverick Cindy Gallop, comedian Adam Buxton and former England rugby coach Sir Clive Woodward
London: More than 300 industry influencers flocked to global marketing and technology agency DigitasLBi’s Brick Lane offices for the first ever DigitasLBi UK NewFront on Monday 13 October.
At the event, a diverse line-up of industry experts explored how marketers can make their brands part of culture, rather than leaving them stuck in the ad breaks in between. Speakers included DigitasLBi’s Chief Creative Officer Chris Clarke; advertising maverick Cindy Gallop; experimental British playwright Alecky Blythe; photographer, filmmaker and technologist Christian Payne; and former England rugby coach Sir Clive Woodward.
The DigitasLBi UK NewFront also featured a special CMO panel hosted by Campaign’s Global Editor-in-Chief Claire Beale, with Just Eat CMO Mat Braddy, Interactive Investor CMO Linda Summers and HSBC’s former Global Head of Marketing Conor Ogle discussing the need for brands to be brave and take risks.
The DigitasLBi UK NewFront achieved a Twitter reach of 6 million impressions, with the hashtag #UKNewFront trending in the UK ahead of #thewalkingdeaduk and #downtonabbey.
Founded in the US in 2008, the DigitasLBi NewFront initiative has gone from strength-to-strength, helping marketers harness the latest branded content opportunities. Last year the event, themed ‘Fearless’, was live-streamed to more than 225,000 industry influencers around the world: digitasnewfront.com.
Now in 2014, DigitasLBi has brought the concept to the UK as part of the IAB Digital UpFronts, a week-long series of events aimed at encouraging longer term thinking and planning for digital: iabuk.net/events/library/digitaslbi-upfronts-event.
Gareth Jones, Chief Brand & Content Officer, DigitasLBi said: “We launched the DigitasLBi UK NewFront as a collaborative thought-leadership leadership programme designed to stimulate creativity within the branded content marketplace. We’re looking forward to further developing the concept to help brands explore brave and experimental new approaches to content creation, to push the boundaries, to stand out.”
The DigitasLBi UK NewFront is part of the global marketing and technology agency’s promise to help companies of all shapes and sizes decide what’s next … and then take them there.
To find out more, visit: digitaslbi.com/uknewfront
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DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide what’s next… and then we take them there.
In 26 countries around the world, across 40 offices, there are more than 6,700 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.
Our skills span insight, brand building, content creation and distribution, as well as the ability to help clients organise themselves for the consequences of change. We act as strategic partner to some of the world’s most exciting brands across travel, financial services, FMCG, publishing, telecoms and retail.
There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.