DigitasLBi has promoted UK PR & Marketing Director Julia Conroy to the newly-created role of International PR & Marketing Director.
Conroy joined DigitasLBi as UK Head of PR & Communications in 2012, and was promoted to the role of UK PR & Marketing Director in 2013. As well as strengthening the agency’s relationships with key press titles and boosting its industry profile, Conroy has played a key role in some of DigitasLBi’s most impactful marketing and communications initiatives, including the What’s Next … event series, the UK launch of the DigitasLBi NewFront and the award-winning Summer of Love campaign.
In her new role, Conroy will work to strengthen the DigitasLBi brand internationally, with a focus on supporting key international marketing initiatives, while continuing to oversee PR and marketing in the UK.
Conroy will continue to report to Fern Miller, who became International Chief Marketing Officer in December 2015.
Prior to joining DigitasLBi, Conroy held roles at Condé Nast Publications, Saatchi & Saatchi and Kitcatt Nohr.
Julia Conroy, International PR & Marketing Director, DigitasLBi said:
“I’m very happy to have played a part in the DigitasLBi story and to have helped to strengthen our reputation in the UK over the last four years. I’m really looking forward to working with Fern and my colleagues in other regions to further elevate our brand at an international level.”
Fern Miller, International Chief Marketing Officer, DigitasLBi said:
“As we continue to grow our brand and build our reputation across international markets, Julia's track record in building agency brands will be invaluable.”