London, United Kingdom • 20 August 2018

Kellogg's serves up an Amazon Alexa skill

Kellogg’s Special K has entered the world of voice-enabled technology by launching an Alexa Skill that provides people with positive daily hints and tips on nutrition. Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.

Roisin Devine, Digital Marketing Manager Special K, Kellogg Europe said, “We know that for people trying to balance a healthy diet with a busy lifestyle, the struggle can be very real! So,we’ve used the power of Amazon Alexa to create a voice-enabled service to help making positive choices about food easier”.

With relevant, easy-to-digest advice, facts and myth-busters, the Special K Alexa Skill helps people to power through their day by offering prompts like how to up their intake of iron, different kinds of carbs and fats, and the best bets for B vitamins. The Special K Alexa Skill is designed to be a long-term partner, delivering SMART tailored insights at key moments throughout the day and year so users can make informed food choices.

The launch of the Special K Alexa Skill comes at a moment in time when there is a real and meaningful intersection between growing developments in technology and food and nutrition trends. Increasingly, people are relying on insights delivered by the latest technological tools to aid in learning about nutrition to achieve positive results.

This is the first Alexa Skill for Kellogg’s and it has been developed by Digitas, the connected marketing agency. It is available in the UK and Ireland. Enable the Special K Every Day Nutrition Alexa Skill using just your voice or by accessing the Alexa Skills Store through the Amazon Alexa app and searching Every Day Nutrition.

Peter Drake, ECD at Digitas said: ‘This marks a significant moment for Kellogg’s since it’s their first Alexa Skill - it opens up a new way of interacting with its consumers - and is the first step on a hugely exciting road. The Special K skill is a genuinely powerful tool to help people make more informed food choices, and we’re delighted to be part of this process of reaching Kellogg’s consumers in the most relevant and useful ways possible’.