DigitasLBi has today announced Damian Burns, Global Head of Sales at Atlas, as the keynote speaker for its What’s Next … In Media event on Wednesday 27 January.
Burns joins a line-up of media thought leaders which includes Anna Watkins, Managing Director of Guardian Labs; Ben Maher, Executive Director EMEA at Mashable; Jay Stevens, General Manager, International at Rubicon Project; Lucy Aitken, Senior Writer at Contagious; and Rose Lewis, Co-Founder of Collider.
What’s Next … In Media, which will take place at DigitasLBi’s office in Brick Lane, will explore how the media landscape is being transformed by the creative use of technology and access to unprecedented levels of individual-level data. Speakers will explore themes including native advertising, data-driven content and programmatic media. The event will be hosted by Paul Dalton, Chief Media Officer, International at DigitasLBi.
Burns joined Atlas, Facebook’s ad serving and measurement platform, in February 2015. He was previously Director of Global Strategic Partnerships at Google and also spent 5 and a half years at Publicis Groupe’s ZenithOptimedia.
Paul Dalton, Chief Media Officer, International at DigitasLBi said:
“New technologies and the individual-level customer data we now have at our fingertips are having a huge impact on what’s possible for brands. Our event will bring together some of the industry’s leading experts to reveal how to harness the power of data and technology in order to give your business a competitive advantage.”
What’s Next … In Media takes place on the afternoon of Wednesday 27 January. To register your interest in attending, please email firstname.lastname@example.org