Harnessing behaviour data globally

A proprietary tool designed to harness behavioural data globally, IDIOM organises billions of signals into individual portraits that both describe and predict behaviour. IDIOM leverages real, observed behavior that allows us to solve marketing challenges by connecting disparate data sources at an individual level andacross multiple channels. The individual portraits IDIOM creates, directly inform not just the final creative product, but also how, where, and when our brand partners should invest their money.