Value we created
- Increased site dwell time by 13 ½ minutes (sixfold increase)
- Doubled likelihood of users entering the Honda Book a Test Drive process
- Doubled likelihood of users to enter the Honda Car Configurator process
The business problem we solved
Buying a car is one of the biggest and most exciting purchases someone will make – yet most find the process complicated, confusing and frustrating. And buyers increasingly steer clear of car dealerships, only visiting 1 or 2 dealers to confirm their decision rather than aid their selection. Our brief was to enable potential Honda buyers to experience and understand the model of their choosing without stepping into a dealership.