How we did it
Corn Flakes - smashed the benchmark engagement rate by 100% and drove sales up by 14% YoY
For Corn Flakes we helped to create a national debate by delivering the My Perfect Bowl campaign. The campaign encouraged cereal fans to share their views on the best way to enjoy the nation’s favourite cereal by using the hashtag #myperfectbowl.
Crunchy Nut - smashed all campaign KPIs
For Crunchy Nut we launched a national competition to find the nation’s ultimate Crunchy Nutter. The campaign tapped into the brand’s legacy of anarchic fun.
Krave - In France the Snapchat campaign reached over 3.8m unique users in 24 hours – 34% of the entire daily active audience.
For Krave, the focus was teen engagement and so we devised a participative social campaign which created a role for the Krave character, the Chocovore, in teenagers' digital lives. The idea behind 'Feed the Chocovore' was to reward teens when hunting for melted chocolate in a variety of digital environments. The campaign included innovative use of touch screen technology which allowed chocolate to “melt” when users touched it and featured a range of games that ran across Facebook and Snapchat.
Pringles - reached 6 million people in the UK alone and achieved a net sentiment of +39%
Finally, for Pringles we wanted to help the brand engage with its huge Facebook fan base in more meaningful ways and so we built Mr P, the very first chat bot of its kind. Mr P encouraged people to create and share their very own, personalised music videos via Facebook Messenger.