Value we created
- More than 10,000 POLITICO passes added to Apple Wallet within 7 days
- 74% of whom were new contacts to POLITICO’s database
- 81% of passes still being used a week after the vote
- New contacts included Prime Ministers and Government officials - key audience targets
The business problem we solved
POLITICO Europe is a relative newcomer to the political news agenda - especially in Europe. With the massive political news story of the Brexit referendum on the horizon in the summer of 2016, POLITICO wanted to reach new and existing contacts in a timely and cost effective way in order to capitalise on what was a massive opportunity for them to demonstrate their reporting expertise. However they didn’t have enough time or investment in place to allow them to build a full mobile app before the Brexit vote. We devised a cost and time effective solution which allowed them to engage a new audience - and created a world first into the bargain.