Vice President Director, Marketing Operations

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As a Marketing Operations Vice President/Director, you’ll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You’ll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.

Day-to-day, your role includes:

• Leading teams working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
• Developing and leading the implementation of solutions to drive highly personalized cross-channel execution
• Identifying process improvements and creating solutions to be implemented across marketing programs
• Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
• Identifying opportunities and providing recommendations for platform optimization through strong understanding of product roadmaps in correlation to client business goals
• Assessing our client’s capabilities to execute based on project needs and make technology and operational recommendations to fill gaps
• Identifying and exploring vendor solutions to meet client needs, including partnering with them through vendor selection processes
• Working with cross-capability leaders to develop strategic recommendations and to bring a technical and operational perspective to consultative projects
• Developing strong relationships with client leaders and leveraging them to uncover new workstreams to drive business growth
• Support new business and client growth initiatives through proposal development, scoping and pitch presentations
• Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
• Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
• Developing direct reports and team members through thoughtful, timely performance reviews and development plans
• Developing the growth of alliances with technology vendor partners

We’re looking for strong, impactful work experience, which typically includes:

• 10+ years of experience in a direct marketing environment with data-oriented responsibility and client-leadership experience (preferably at a marketing agency)
• Experience managing a large operations team inclusive of onshore and offshore resources. Experience with a global brand preferred
• Deep familiarity with the digital marketing environment and marketing technology landscape
• In-depth knowledge of the CRM and Marketing Automation technology landscape and how it fits it to the broader MarTech ecosystem
• Experience with Adobe Campaign is strongly preferred, with Campaign v8 experience a plus
• A demonstrated passion for the latest marketing technologies and proven success in bringing these technologies to life for clients
• Ability to assess the capability and maturity of a marketing technology toolset and make recommendations to optimize to meet business needs
• Demonstrated aptitude and interest in driving innovation in the direct marketing space
• Superb communication, presentation, selling, solutions forward thinking and training skills – you’re articulate, concise, engaging and effective
• An impressive track record of project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate
• Willingness to travel

Got what it takes? We’d love to hear from you.

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Additional Information