27 June 2022
The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B. Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count.
This role sits within the Marriott EMEA team who are responsible for centralised planning and activation across all EMEA markets. Marriott are a global Publicis Groupe client which ensures that it is a high priority for our business. Creative development also sits within the Groupe providing integration and opportunities for innovation. We have a very strong relationship with our Marriott clients, their offices are close to ours from where we regularly hotdesk.
While integration is our mantra, the media campaigns can be broadly split between reach and performance with this role sitting on the performance side of the account. Client facing, the Manager will be responsible for deliverables and communications across media planning and activation providing accurate, innovative outputs to brief and to deadline. The Manager will lead the activation planning on performance campaigns through to client review and approval. They will also lead the assessment of campaign performance across all channels, delivering key insights and making actionable optimisation recommendations. The role is supported by the team of Marriott specialists across search, social, offline and programmatic who deliver channel planning.
The candidate should have a good understanding of the various digital platforms, particularly display, and the performance activation and optimisation opportunities across them. They will be expected to be a strong, positive voice on weekly client status calls, maintaining a clear status sheet and ensuring tasks are completed on time and to budget. They will contribute to client meetings – providing rationale for recommendations and insights into performance.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.