Faces of Music

Content

Creative Experiences

Challenge

Already looked at as a trendsetter in beauty and retail, Sephora wanted to push the bounds of its reputation by sitting at the center of culture, while holding onto its brand identity and values.

Insight

Realizing consumers' hunger for raw, real storytelling, Sephora set out to amplify beauty’s emotional power in cultural conversation. Music — a universal language of identity and connection — offered the perfect stage for Sephora to amplify its brand values and stand out.

When Music and Beauty Collide

In partnership with Digitas Pictures and Imagine Documentaries, Sephora launched Faces of Music, a Hulu docuseries directed by Ting Poo that brings together breakthrough artists Chappell Roan, Victoria Monét, and Becky G to recreate their iconic looks and explore the transformative relationship between beauty and music.

Watch here.

The campaign was amplified through social content, OOH placements, and exclusive artist collaborations, launching just before the Grammys for cultural impact. This long-form, stripped-down approach set a new standard for authentic brand storytelling.