Account Director- Automotive Account

OVERVIEW

Agency Operations

  • Drives the process and details, and leads tactical plans. Forecasts budgets.
  • Finances: Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications.
  • Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management
  • Trouble shoot: Solution oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions
  • Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency
  • Management: team leader, provides clear and fair direction & feedback to junior account staff 

Knowledge

  • Deep, expert understanding of the audience and at least two channels. Basic knowledge of at least one other category, and another audience
  • Continuously learning technology
  • Demonstrates and applies extensive and expert knowledge of assigned brands
  • Successfully serves as point of authority and/or source of advice for therapeutic area
  • Ensures team adherence to agency process. Identifies issues and leads problem resolution 

Strategy

  • Vision: Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details
  • Planning: High-level analysis of category, research, competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development.
  • Demonstrates passion for the brand 

Tactics and Execution

  • Develops marketing/ brand platform briefs. Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
  • Production: Supervises and effectively manages the production of client-approved marketing tools
  • Creative: Collaborates on creative brief development
  • Assumes responsibility for the writing and preparation of marketing communications plans and proposals
  • Communication: communicate key Client issues/ initiatives to team accurately and in timely manner
  • Demonstrates the ability to think creatively and strategically
  • PHCG Offerings: Basic knowledge of PHCG businesses, offerings, and tools 

Client Relationship

  • Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.
  • Relationship: Frequent, positive client contact with key clients
  • Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments
  • Agency Champion: Understands, communicates and advocates the agency POV (point-of-view).
  • Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in clear, succinct, compelling manner to clients
  • Lead role in ensuring timely, accurate client documentation & correspondence

QUALIFICATIONS

  • Exhibits Integrity and Trust
  • Exhibits Self Development
  • Bachelors degree
  • MBA, Masters in Marketing or related discipline preferred
  • Experience in healthcare communications environment preferred
  • 7+ years experience
  • Have experience within Automotive 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Make a Connection