Look in your CRM database and you’ll likely find that roughly 80% of your revenue is driven by roughly 20% of your customers. Therefore, it follows that you should focus your limited time and budget on that critical minority of customers.
Digitas is appointed the lead global agency for Shangri-la andtackles a marketer's need for certainty is redefining creativity
CTO of Digitas, Scott Ross comments on VR conversation andthe role it plays in the marketing mix.
David Atkins, lead strategist Digitas comments on air asia JV.
Oliver Spalding, group head of strategy, SE Asia & Greater China of Digitas comments on the release of Samsung Pay in Singapore
Justin Peyton, chief strategy officer APAC of Digitas comments on why Pokemon Go is such a global phenomenal
Oliver Spalding, group head of strategy, Southeast Asia and Greater China strategy partner said that while Facebook is re-iterating that their focus is on quality and relevancy, the rise in ad-blocking strongly indicates that they are failing at being creative.
Aussies protective of data, seek the opinion of friends & use wearables when shopping
Digitas Singapore wins APAC work of the week for their #NextJen campaign