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Digitas in the News

December 19, 2017

Media thinking evolves in Asia

December 13, 2017

Why agencies in Asia Pacific are starting to embrace the science of data

October 23, 2017

Digitas Names David Paysant Managing Director in Hong Kong

Tnooz • August 16, 2017

Turning the 80/20 rule on its head in hotel CRM

Look in your CRM database and you’ll likely find that roughly 80% of your revenue is driven by roughly 20% of your customers.  Therefore, it follows that you should focus your limited time and budget on that critical minority of customers.

Mediaworks • March 27, 2017

Our very own Charlie Newbery , Head of Media at APAC will be one of the mentors at MediaWorks in Hanoi this year.

The Drum • November 8, 2016

How a marketer's need for certainty is redefining creativity  

Digitas is appointed the lead global agency for Shangri-la  andtackles a marketer's need for certainty is redefining creativity

Campaign Asia • November 8, 2016

VR: Not there yet, but you can’t ignore it

CTO of Digitas, Scott Ross comments on VR conversation andthe role it plays in the marketing mix.

Marketing Interactive • November 6, 2016

AirAsia gets more data focused with new JV

David Atkins, lead strategist Digitas comments on air asia JV.

Marketing Interactive • November 1, 2016

Samsung Pay launches in Singapore

Oliver Spalding, group head of strategy, SE Asia & Greater China of Digitas comments on the release of Samsung Pay in Singapore


Marketing Interactive • November 1, 2016

Did Nintendo lose out by not launching Pokemon Go in Singapore?

Justin Peyton, chief strategy officer APAC of Digitas comments on why Pokemon Go is such a global phenomenal

Marketing Interative • October 31, 2016

Facebook’s blocking of ad blockers: A costly affair?

Oliver Spalding, group head of strategy, Southeast Asia and Greater China strategy partner said that while Facebook is re-iterating that their focus is on quality and relevancy, the rise in ad-blocking strongly indicates that they are failing at being creative.

B&T • August 10, 2016

Global Retail Study

Aussies protective of data, seek the opinion of friends & use wearables when shopping

The Drum • April 25, 2016

APAC Creative Work of the Week: Shangri-La Hotels #NextJen

Digitas Singapore wins APAC work of the week for their #NextJen campaign

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See why and find out how you can help.