DigitasLBi appoints strategy head for Hong Kong

Hong Kong

Publicis.Sapient’s DigitasLBi has hired Ralf Fuss as head of strategy for Hong Kong.

Prior to joining DigitasLBi, Fuss was strategic planning director at DDB Shanghai where he worked on the SAIC Volkswagen business, but also worked with Grey on Borgward in Beijing as well as with Jung von Matt Shanghai on Swiss luxury appliance brand V-Zug.

Fuss will be responsible for managing the strategic output for the Hong Kong office and will be working with some of their key clients including Shangri-La Hotel and Resorts, Asia Miles and Electrolux.

Originally from Berlin, he previously worked with agencies including TBWA, MRM Worldwide, DDB and Razorfish, Fuss has more than two decades of experience in planning, design and creative strategy.

Justin Peyton, chief strategy officer, APAC said: “Ralf’s a seasoned strategist with a broad experience across brand and agency disciplines. His expertise will be invaluable and will help accelerate the DigitasLBi mission to support our clients in their marketing transformation.”

Damien Tew, MD of Hong Kong said: “Ralf is a talented and experienced strategist with immense global IQ which will be a great asset to the multi-market needs of our clients.”

For more information go to http://www.marketing-interactive.com/digitaslbi-appoints-strategy-head-for-hong-kong/


DigitasLBi is a modern, data-inspired agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.