DigitasLBi promotes Annette Male to role of Chief Executive Officer, APAC  

Hong Kong, HK, Hong Kong

DigitasLBi promotes Annette Male to role of Chief ExecutiveOfficer, APAC Joined DigitasLBi as Managing Director, Singapore in March 2015 andhas since doubled size of the business, leading to recent Digital Agency of the Year. Will be responsible for driving growth for DigitasLBi across the entire APAC region. DigitasLBi.com 


Singapore – 14 June 2016: Global marketing and technology agency DigitasLBihas promoted current Managing Director, Singapore,Annette Male to the role of Chief Executive Officer, APAC.

Male joined DigitasLBi in Singapore as Managing Director in March2015, and has since doubled the size of the business, helping to win new accounts from clients including Unilever, Pernod Ricard and UOB, aswell as growing the team with key senior hires in strategy, client services and creative. Under her leadership, the agency was recently named Digital Agency of the Year by Marketing magazine.
She will now be responsible for driving growth for DigitasLBi across the entire APAC region, which includes Singapore, Australia, India, Hong Kong, China and Japan.

Before joining DigitasLBi, Male was Deputy Managing Director at CRM agency Kitcatt Nohr, part of the DigitasLBi family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.

Current Chief Executive Officer, APAC, Roy Capon is leaving DigitasLBi to take up a new role in Australia, following four years of leadership which have seen him oversee huge growth and transformation in the APAC region.


Annette Male, Chief Executive Officer, APAC at DigitasLBi said:“After a brilliant year running the Singapore business, I’m delighted tobe stepping into this expanded role. I’m really looking forward tobuilding our unique data-driven approach, working with the best talentin the region and continuing to deliver award-winning work which makes a place for our clients’ brands in people’s lives.”

Ewen Sturgeon, Chief Executive Officer, International, DigitasLBi added: “I’d like to thank Roy for his work over the last four years – hehas transformed the APAC region and is handing an exceptional teamand roster of clients over to Annette. 
Annette has built a reputation for being a first-class client lead andbusiness developer as well as a great leader of the team in Singapore,where the office has gone from strength-to-strength under herleadership, as demonstrated by the recent Agency of the Year win. I’mvery excited about working with her and the rest of her leadership teamto continue building an outstanding offering in APAC.”


DigitasLBi is a modern, data-inspired agency. We fuse creativity, data,and technology to help our clients transform their business. A top-tenglobal marketing and technology agency, DigitasLBi is comprised of6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a DigitalTransformation Platform purpose-built to solve for the challenges oftoday’s digital world  where companies seek to become fully digitalbusinesses. Publicis.Sapient is 23,000 people strong, across 100 officesin 50 countries.

For more information, visit www.publicis.sapient.com.