Global marketing and technology agency DigitasLBi has been appointed to support Electrolux APAC in the re-launch of their website across APAC.
The business will be led out of Hong Kong, but will focus on re-launching the website in six markets including: Singapore, Malaysia, Vietnam, Thailand, Philippines and Indonesia.
The project includes the full redesign and development of Electrolux website informed by a brand new customer journey to deliver a single branded experience across all six markets.
Damien Tew, Managing Director of DigitasLBi Hong Kong comments on the business win: “We are delighted to partner with Electrolux on this exciting journey and to help bring their “Thoughtful Design” philosophy to life. We are confident our experience led approach will provide significant improvements to the Electrolux customer journey online”.
Meilin Zhang, Head of Digital, APAC Major Appliances at Electrolux added: “We are excited about our new partnership with DigitasLBi. Currently, Electrolux is aiming to offer the best-in-class customer experience, including launching a responsive website that responds to different needs on the online platform. DigitasLBi demonstrated an innovative and insightful approach to the customer journey in their pitch response, thus we believe they will create a positive impact for our loyal customer base across the APAC region”
Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2016 Electrolux had sales of SEK 121 billion and 55,000 employees.
For more information go to www.electroluxgroup.com.