Associate Data Director (Data and Analytics team)

OVERVIEW

We are looking for an individual that has strong experience of analysing data, building segmentation, performance insights and educating clients on the importance of data. We require someone who has the business mind-set to ask the right questions of the data to extract meaningful insights that will positively impact account performance on campaign or customer experience strategy. 

The Data function sits alongside Strategy & Planning playing a central role in ensuring insightful data-driven decision-making is at the heart of every project that Digitas delivers. Meaning that data analysts will regularly interact with experts across technology, creative, project management, media and CRM. The team covers a wide range of channels including; web, mobile, app, media, and social.  This role will work
 

Core skills:

We’re looking for someone who can:

  • Manage a team of analysts for media performance tracking and insights generation for key paid media and social accounts.
  • Identify data solutions and design approaches for performance  tracking, measurement and content creation/ evaluation  
  • Present insights and recommendations based on data and analytics to clients
  • Manage the project timelines with all the stakeholders involved and ensure delivery of projects as per the aligned timelines and the quality of the output

QUALIFICATIONS

Experience:

  • A minimum of 8-10 years in a performance or media planning agency
  • Leading and managing a team  of analysts to generate periodic data and analytics reports and competitor reviews
  • Working with clients to optimize their communication strategies based on data and analytics
  • Using data and analytics creatively and innovatively to provide insights, recommendations and solutions to address client briefs.
  • Using Social listening to provide insights and analysis on consumer and brands

Skills:

  • Strong communication skills with the ability to package and present analytical findings and communicate recommendations to client teams in a easily understandable way
  • Understanding of digital marketing and advertising platforms (web & social), content formats and paid media tactics would be essential
  • Project management and Implementation of digital dashboard projects (Power BI, Tableau, Datorama, etc.)
  • Understanding of Double-click, Google Analytics,  FB Ads manager & DBM implementation and campaign setup
  • Experience using Social analytics tools: Sprinklr, Sysomos, Social Studio, etc.
  • Experience with Python & SQL skills would be a plus

About Digitas

 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.