14 June 2019
Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Analyst to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…
What You’ll Do
Reporting into a Lead Analyst, this is a collaborative role working alongside the media strategist and planners to identify ways to better deliver media based on insightful data analysis. In addition to strategic planning, the senior analyst would also be responsible for overseeing media optimizations, creative strategy and spend optimization. While there are analysts who conduct media reporting, the senior analyst would oversee this work to ensure quality measurement and accurate representation of performance. This person would be the primary senior analyst on a brand for a large consumer goods company and will need to develop expertise in this brand’s offering.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.
DIGITAS GLOBAL BRAND PRESIDENT