McDonalds

Shake Shake

SUMMARY

Promoting a new product launch through creative digital media.

THE CHALLENGE

In 2017, McDonalds decided to release a new product. The product is a seasoning for crisps, and French fries, so after applying the seasoning, you have to shake the packaging in order to spread the seasoning around the fries or the crisps.

THE INSIGHT

• Based on our analysis, the problem is, Indonesians are not too familiar with the behavior of shaking food.

• Also, through research and questionnaires, Indonesians are not too familiar in applying “powder” like seasonings after the food is cooked.

THE SOLUTION

Wecame up with a mobile game where people can win amazing prizes just by shaking their phone. This is done so that we can get closer to our target audience and not only promote, but to also educate the “Shake Shake” behavior.

THE RESULTS

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Go Straight to MK

DIGITAS GLOBAL BRAND PRESIDENT