In 2017, McDonalds decided to release a new product. The product is a seasoning for crisps, and French fries, so after applying the seasoning, you have to shake the packaging in order to spread the seasoning around the fries or the crisps.
• Based on our analysis, the problem is, Indonesians are not too familiar with the behavior of shaking food.
• Also, through research and questionnaires, Indonesians are not too familiar in applying “powder” like seasonings after the food is cooked.
Wecame up with a mobile game where people can win amazing prizes just by shaking their phone. This is done so that we can get closer to our target audience and not only promote, but to also educate the “Shake Shake” behavior.