Digitas has bagged the digital media mandate for Orient Electric. The account will be handled from agency's Delhi office.
2016 marks the launch of the brand in the Indian market with the fierce and powerful sports-scooterbike Aprilia SR150. Digitas will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future.
Prithviraj Banerjee, Head of Agency, India reveals a series of elevations at Digitas India across key departments
Alan Davies, Chief Strategy Officer, Digitas and Brian Donn, Vice President, Customer Experience, Oracle APAC talk about the collaboration between Digitas and Oracle to launch a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
Did you know that nearly 60 % of Indian consumers look for others’ opinions before making purchase decisions. The Hindu Business Line gives a glimpse into the latest retail trends provided by the Digitas’s global Connected Commerce survey