June 21, 2020 wasn’t just another day

Digitas

June 21, 2020 wasn’t just another day

Roshni Dadabhoy

Sometime in May, an Account Manager was assigned to create a content calendar for June. Goggling one day after another, writing down the importance, checking if it applied to their brand, sending it to the boss, the boss checking and sending it to the Creative team.

Right then, we knew June’s going to be one packed month with Father’s day, World Music day, Yoga day and the eclipse.

Like in a superhero movie, the Creative team gets their super suits in place – read pens, papers, little sticky note software on the computer and most importantly their thinking caps.

Cue in Superhero entry music

They dived into the depths of the internet, looked for insights, blogs, executions, thoughts and themes. Some of them dived into their old photo albums, talked to their dads, listened to some playlists they had long forgotten about. Most of our brains had twisted into one of those complicated yoga positions while trying to ideate on these special days.

How do I club yoga and shopping?

Music for mosquitoes?

Music while I’m driving is regular, right? Is there a big idea there?

Yoga aasans with daddy while playing his favourite music and dunking in biscuit! Ah Ha! ONE BIG IDEA, not.

While some of the above thoughts sit comfortably in the trash bin, we’ve got some wonderfully executed ideas for this special day, much to the relief of every Account Manager and Creative person involved.

Do take a look at how yoga and fashion do come together and how dads have been celebrated across categories for Father’s day.

Jeep – Music Day 

Goodknight - Father’s day 

Oreo – Father’s Day 

TVS Ntorq - Music day campaign 

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