Data Strategy & Services

Data drives our operating system. With increased digital touch points across the customer life cycle, marketers are today faced with the challenge of data overload and deriving intelligence out of it. Add to that the challenges of siloed data across different stake holders in the organisation. Our data practice helps marketers to define a data strategy that helps better understanding of their customers and derive actionable insights.

-   Data Strategy
-   Data Engineering, Management & Reporting
-   Customer Data Platforms – One View of the Customer
-   Digital Analytics
-   Advanced Analytics – MMM, Econometric Modelling
-   E-Commerce Analytics
-   Social Listening & Analytics

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