A FIRST-AND-ONLY PROPRIETARY TOOL AND PROCESS DESIGNED TO HARNESS BEHAVIOUR DATA GLOBALLY, IDIOM ORGANISES BILLIONS OF OBSERVED BEHAVIOUR TRAITS TO CREATE INDIVIDUAL PORTRAITS THAT ARE BOTH WILDLY PREDICTIVE AND 100% ACCURATE.
IDIOM leverages real, observed behaviour to solve marketing challenges by connecting disparate data sources at an individual level, across multiple channels to answer meaningful business questions like the “true” competitive set and how consumers research products, the differences between segments of customers and prospects, the activities right before and after purchase, andthe customer/prospect journey.
The individual portraits IDIOM creates, directly informs not just the final creative product, but also, how, where, and when our brand partners should invest their money.
The team of developers in India were an integral part of the platform development and testing, as well as maintaining and updating it on an ongoing basis.
Highlights:•10-member data science team •Trained on the platform •Deliver client solutions •Train other teams around the network