Vice President Group Director, Precision

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Vice President, Group Director leads a team responsible for driving the strategic development and flawless execution of Digitas programmatic and digital campaigns across CTV, Audio, Display, Mobile, Native, and Video channels. This role oversees planning activities for complex and high-budget initiatives, generates actionable insights, and promotes best practices across the full range of client marketing activities. The VP, GD acts as the primary escalation point for both client and internal teams and collaborates closely with clients, media partners, strategy, and investment teams to ensure alignment with client objectives and industry regulations.

As a senior thought leader in audience strategy and campaign optimization, the VP, GD forges strong relationships and maintains open channels of communication with agency partners and the client services team. This role ensures the delivery of effective campaign activity and deliverables, oversees team training and development, and manages Director/Associate Director assignments and bandwidth to meet evolving requirements.

Job Responsibilities

• Assume full accountability for the execution and stewardship of programmatic and digital direct campaigns for assigned client accounts.
• Proactively communicate with clients and coordinate with strategy, planning, analytics, and data architecture teams to oversee all digital activity.
• Motivate and inspire agency media teams, fostering a collaborative and solutions-oriented environment.
• Exhibit strong, persuasive client management skills.
• Oversee daily workflows for all Digitas programmatic and digital campaigns, including proposal development, campaign activation and maintenance, and post-campaign analysis.
• Collaborate with agency media teams to respond to RFPs, build strategic media plans, communicate service offerings, and identify innovative solutions.
• Review all client deliverables for quality and regulatory compliance, ensuring recommendations are robust, viable, and aligned with industry standards.
• Clearly articulate Digitas team’s value proposition, technology, and processes to both current and prospective accounts.
• Participate in forecasting and planning exercises for senior management, ensuring transparency and accuracy in media spend.
• Foster a culture of teamwork, collaboration, and intellectual curiosity.
• Uphold best practices in account management and program/project management.
• Train, mentor, and support the professional development of direct reports and broader team members.
• Demonstrate expertise with platforms and publishers commonly used in pharmaceutical advertising—such as PulsePoint, DeepIntent, Swoop, Healthline, WebMD, and endemic healthcare publisher networks.

Qualifications

• 10+ years of experience in programmatic and/or digital media buying (Display, Video, CTV, Direct Digital, Audio, etc.), with a strong focus on regulated or pharma verticals.
• 10+ years of progressive responsibility within an agency or media company, including direct client-facing experience.
• 10+ years of people management experience, including managing teams of 3 or more within account management or client services.

Additional Information