Associate Content Director

OVERVIEW

RESPONSIBILITIES:

Content Strategy: Translate client objectives into exceptional strategies. Develop programs that effectively communicate a client’s value proposition. Help brands figure out the role of content in the marketing mix and the consumer decision journey, how and why to invest, and how to measure return on investment.

Talent Strategy: Assist in the creation and execution of talent-driven influencer strategies.

Content Origination: Find and develop stories to tell across all media like video, podcasts, articles, infographics. Work with and manage creative/editorial resources to develop original content. Ensure quality and performance of content created by outside partners/people. Manage and/or oversee content program execution.

Media Content Co-Creation: Collaborate with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges. Lead ideation sessions, manage partner production and execution of content.

Partnerships: Develop and nurture key content partnerships throughout the entire value chain of content.  Manage the RFP process for brand content programs when required. 

Program Execution: Manage and/or oversee content program execution, from pitch process to activation to reporting.

Content Analysis: Collaborate with Data & Analytics colleagues to interpret campaign results and highlight key learnings; translate those learnings into actionable recommendations that further improve upon the brand or campaign strategy.

Client Relationships: Build trust with clients and further develop the business long-term. You will often be the sole client-facing representative of our practice on an account, serving as a subject matter expert on all things Content.

New Business: Serve as a key leader on new business pitches across clients and categories to grow both the Content practice and Digitas at large

Organic Business: Spark new content demand with existing lines of business and sell content offering

Thought Leadership: Develop and help lead content thought leadership sessions, Share your POVs and perspectives about content to the marketplace, news organizations, trade shows, etc.

QUALIFICATIONS

SKILLS AND QUALIFICATIONS:

6+ years of content experience at either an agency (i.e. Branded Entertainment Division), a media company (i.e. Brand Studio or creative shop) or working in a content group at a best-in-class story telling production company. 

An understanding of media planning, distribution, and syndication of content.

A track record of working on innovative, content-heavy media programs. Experience with brand-building is a plus.

Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding, and social media

Candidate should be keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing. Must be curious about new technologies, new content solutions, changes in the social media landscape, etc. 

Mastery of research tools that surface audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)

Demonstrated critical thinking and problem-solving abilities

Strong interpersonal and teamwork abilities

Excellent written and verbal communication skills

Ability to integrate across cross-functional teams

Client-facing track record

Committed to flawless execution

Digital marketing experience (or an interest) in the sports and fitness space is a plus

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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