The Modern Loyalty Marketer’s Playbook

DIGITAS  X  FETCH WEBINAR  |  WEDNESDAY, OCTOBER 29TH  |  12 PM ET

Winning Strategies for a Changing Consumer

Loyalty isn’t dead—it just got a makeover.

Introducing The Modern Loyalty Marketer’s Playbook, a guide brimming with data-fueled, myth-busting insights to win over today’s rewards-hungry shoppers. Based on insights from 1,001 U.S. loyalty users, these breakthroughs flip the script on what keeps people signing up, sticking around, and actually redeeming.

During this session, experts from Digitas and Fetch will dive into the report and unpack how loyalty marketing is evolving, along with other surprising truths behind modern CRM. 

In this walkthrough, we'll break down the myths, motivators, and must-haves of modern loyalty programs; a future where micro-celebrations, seamless sign-ups, and stackable rewards reign supreme. The session will include:

  • Why loyalty isn’t dead—but why today’s consumers demand more perks.
  • How different generations and loyalty personas define value, and what actually keeps them coming back.
  • Where AI and personalization can wow your customers—or weird them out.
  • The must-have strategies for building programs that are fast, frictionless, and fun.
  • 75%

    of users have interacted with a loyalty program within the past week.

  • 55%

    of users cite they love or are neutral about using AI for personalized offers and awards.

  • 75%

    of all respondents, across ages, say “free to join” is extremely important.

RSVP Today

By providing us with your personal data, you agree to the processing of this information by Digitas as described in our Privacy Notice.