Media Account Manager - PPC

OVERVIEW

Role Summary

The PPC Manager is responsible for assisting with the management of a portfolio of paid search clients; to support Account Managers and Senior Account Managers in the daily management of paid search campaigns; to assist in the development/improvement of Digitas’ paid search offering as part of Digitas’ overall digital marketing offering.

Responsibilities:

  • Demonstrate clear and thorough understanding of PPC advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Deliver in-depth analysis to understand performance beyond top line metrics
  • Agree with the clients/internal stakeholders on targets and how best to achieve them.
  • Have experience using Search tools (Google Ads, Search Ads 360, Bing AdCenter etc.)
  • Keep up to date with the media industry and provide opinions and thought leadership to the rest of the agency
  • Work with internal teams as needed to estimate budgets and volumes for prospective client proposals
  • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.

QUALIFICATIONS

  • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
  • Experience with natural search planning and implementation
  • Strong experience in running international accounts, ideally in the travel sector.
  • Google Analytics and advanced Adwords Editor knowledge
  • Deep experience using keyword research tools
  • Advanced Excel and experience using agency-level PPC campaign management platforms

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.