Senior Analyst

OVERVIEW

One Publicis Team Samsung (OPTS) is an integrated, co-located team bringing together the best talent and innovation from across the Publicis Groupe to drive meaningful business impact for Samsung, the world’s largest advertiser.  Publicis Groupe is commited to being an indispensable partner to Samsung as the marketing and consumer technology landscape continues to evolve at an unprecedented pace.  Our team consists of the best Groupe talent coming together across 75+ markets from agencies such as Starcom, Performics, Leo Burnett, BBH, Digitas, Sapient, and more.

As marketers, we are committed to being consumer first in media, digital, creative, and data in order to design meaningful consumer experiences whilst driving business results.  Our work reflects our endless curiousity and committment to driving constant innovation.  We regularly deliver industry first pilots with top media, commerce, research, and measurement partners.  Most recently we’ve won the Festival of Media Gold Award for Best Use of Digital and will be a featured speaker at DMEXCO 2019.

The Audience, Analytics and Insights (AAI) Team is a unique end-to-end cross-capability data team that ensures we are putting data at the heart of everything we do for Samsung.  Our insights specialists blend quantitative analysis, qualitative research, and storytelling to creatively communicate a unique a view of our consumers and competitive opportunities to our strategists and media planners.  Our audience and data strategists ensure the ability to action our strategic recommendations in digital whilst building valuable data assets and integrations so we can reach consumers on the right channel at the right time.  Lastly, our analytics and data scientists ensure we are measuring and optimising the metrics that matter whilst driving a meaningful test and learn agenda.

Our culture consists of working hard and learning a lot whilst not forgetting to have fun.  We are committed to growing talent and helping them to explore and discover what they are passionate about.  Previous AAI team members have gone on to work for the world’s biggest tech companies, start-ups, and more.

What you’ll do in this role:

As Manager of Audience and Data Strategy, you will be tasked with helping Samsung UK improve their use of data in marketing activities across the consumer journey. You will work alongside an Associate Director and a globally distributed team of experts in understanding client objectives, creatively solving for data solutions, building and delivering data capabilities. Your expertise activating audiences, mapping consumer journeys, integrating marketing technology solutions, and using DMPs / DSPs will make you a key member of this team. You will build relationships with clients, earning their trust with your consistent delivery and creative thinking.

As part of the Audience and Data Strategy workstream, you will work alongside a globally distributed team of DMP experts, focused on capturing data and creating audiences for Samsung UK. This is a collaborative role working alongside the media strategist and planners to identify ways to better deliver media based on insightful data analysis. You will be expected to establish relationship with client managers, delivering value by delivering data capabilities and offerings for activation across media channels.

  • Deliver cutting edge work across four data workstreams – marketing technology consulting, audience strategy, DMP and audience management, audience insights
  • Contribute to the data strategy and roadmap to ensure we are increasing 1st party data capture, identifying key data partnerships, and purchasing the valuable 3rd party data
  • Work directly with the other capability leads to ensure data led thinking is consistently used throughout the team
  • Management of test and learn roadmap for segment definition
  • Form a real understanding of clients’ consumers, business, products and challenges, to articulate, position and implement data driven strategic and optimization plans for the client
  • Partner with key team members across Starcom Media Planning, Activation, and Strategy Teams. Also partner with creative and CRM agencies

Skills/Requirements

  • The ability to solve a multitude of problems  by leveraging deep knowledge and experience in data and media
  • Expertise and hands on experience using Data Management Platforms , ideally Adobe Audience Manager
  • Technical understanding of how data flows across systems (web analytics, DMP, media analytics, etc)
  • Expertise in cross-channel media measurement and strategy including both on and offline channels
  • Capable of translating complex data sets into insights
  • Able to present complicated data insights and strategic recommendations  in a client facing manner  and teach others to do the same
  • Experience working with clients to help them achieve marketing success fueled by data
  • Confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome
  • Brilliant client service, and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business

QUALIFICATIONS

Additional:

  • Experience with DMPs (ideally Adobe Audience Manager), DSPs, Facebook Ads Manager, or other audience management and buying platforms
  • Knowledgable in Google Analytics, Adobe Analysitcs, and tag managers
  • Experience dynamically delivering data-driven creative in either paid media (DCO) or website experiences (website optimization)
  • Nice to have experience with Google Marketing Plarform (DV360, Campaign Manager, Google Ads)
  • Strong Excel and familiarity with data visualization software is a plus (preferably DataStudio)

Personal attributes we look for are:

  • Strong analytical and critical thinking skills
  • Knack for creative problem solving and driving innovation
  • Consumer centric thinker, always putting the customer first
  • Ability to communicate complex analysis in a simple, easy to understand manner
  • Consultative mentality with a strong desire to understand Samsung’s business
  • Desire to collaborate with team members, clients, and external agency partners
  • Comfortable with change and ambiguity
  • Able to adapt and move “at the speed of Samsung”
  • Positive, can-do attitude with a desire to have fun

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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