28 September 2021
As a Data, Media, Audiences Adoption lead – lead the Data and Audiences adoption / practice with referencing globally defined blueprints across 13 countries in the regional/zone.
Provide Strategy / guidance support and coaching to 10+ markets in the region in order to help markets champion the use of 1st Party data for audience activation across platforms - Google / FB others.
Diving deep into the digital eco-system of media, develop and optimize the PII and Anonymised data to build a connected eco-system for the consumers.
The key to the role is to develop used cases, best practice guidance, optimisation approaches with the global partners, media partners etc.
Integrate with other adoption leads (CRM, Website, Tech, Analytics) to build a single view of consumer.
Gather insight through regular market check-ins and identify any blockers for media adoption
Be a key player in helping the Global team shape Audience Strategy and roadmap by providing a market perspective and generated insight from the regular check-ins
Work cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across markets
Work with Analytics team to evaluate media performance performance across the region and communicate actionable insights to the AOA regional teams
Partner with paid media and other channels to identify opportunities for cross-channel collaboration and coordinate strategies that ensure consistent marketing experiences across digital touchpoints
Build a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those markets
Day to day – To do’s
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.