A History in Singing
We collected 200+ songs, grouped by decades, styles and historical importance, that define Latvian cultural space from the pagan years to nowadays, and re-recorded each of them as minus- and plus-tracks for karaoke singing using your phone or desktop computer. The app was launched in November 2017, when the country turned 99, during a 3-night ambient event in Riga, and was re-activated every 2 weeks with new songs, events and media pieces.
Not satisfied by just launching the app for Latvians living in their motherland, Elektrum made the project popular among Latvians that left the country, looking for greener pastures across the EU and USA, but who still wanted to be connected to their roots and culture. These Latvians got an unprecedented chance to celebrate the anniversary while staying abroad. Also, we used the app to congratulate our neighbors, Lithuania and Estonia, with their respective 100 year anniversaries, adding celebration songs in Lithuanian and Estonian to the project.