Senior Copywriter


Creative Work

  • Meet with the Accounts and Planning teams to discuss the client requirements
  • Work closely with ECD to assign creative team(s) to work on creative brief
  • Recognise the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business / brand as a whole
  • Brainstorm visual and copy ideas with other members of the creative department
  • Review materials and information from client and strategize production factors to determine most desirable presentation concept
  • Is  a  point  of  origin  for  strong  conceptual  and  strategic  directions  to  meet  the communication needs of our clients/brands whilst maintaining the brand’s truth
  • Respect  the  line  between  creative  expression  and  commercial  reality  to  ensure delivery of the right creative solution
  • Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
  • Create and develop a brand idea over time and become the ‘guardian’ of that brand idea
  • Provide constructive, specific and intelligible feedback in creative reviews
  • Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief
  • Contribute to raising the overall creative standards for the agency
  • Produce high profile, effective and award winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
  • Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
  • Develop digital knowledge and skills across the department and agency
  • Maintain the highest standards of creativity and quality throughout the development and implementation of all work

Client Management

  • Present innovative creative ideas and concepts to client; provide stimulus to help client visualise the creative idea
  • Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence
  • Modify creative concept, if necessary, until the client is satisfied
  • Present final creative ideas to client; ensure client is on board with creative idea
  • Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
  • Regularly counsel clients on creative issues ‐ be a respected advisor
  • Partner  with   Business  Directors  to   ensure  ultimate  quality,   profitability,  and  client satisfaction on assigned campaigns
  • Provide direction to a compelling creative strategy or solution

Business Development

  • Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
  • Attend strategy meetings for new business
  • Provide  the  overall  vision  for  the  creative  approach  in  a  pitch  together  with  Business Directors/Account Director


The right candidate will need to possess the following:

  • A creative lead who is eager to raise the bar and exceed client expectations, doesn’t settle for the average
  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualisation and smart thinking skills
  • Has regional exposure and understands regional markets
  • Prior experience in FMCG, alcohol brands preferred

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit

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