Riga, Tallinn, Vilnius, July 1, 2019—Digitas, The Connected Marketing Agency, launches in the Baltics region by bringing together its diverse expertise in data, strategy, creativity, media and technology, all under one roof.
The newly launched agency is fully aligned with Digitas’ global commitment to help brands make better connections with people and deliver ambitious outcomes through ideas that excite, provoke and inspire. Digitas Baltics will have access to all Publicis Groupe resources, including creative agencies Leo Burnett, Publicis Riga, and media agencies Starcom, Spark Foundry and Zenith. Digitas Baltics will also have access to all brands within Publicis Groupe’s Power of One strategy, including support from Digitas’ global network.
Digitas Baltics will be built on the current capabilities of Publicis Groupe Baltics, developing technological solutions and platforms, which include: product strategy, monetization, UX/UI, design, development, maintenance and life cycle. To answer the market’s growing needs, a new set of capabilities will also be introduced, including design thinking, digital transformation and innovation programs.
Digitas Baltics will extend the agency’s footprint into the Baltic startup ecosystem, introducing innovative solutions and technologies for talent and clients across the region.
Alex Garmash, Digital Director at Publicis Groupe Baltics, will move to the position of Managing Director of Digitas Baltics based in Vilnius. He will be supported by Creative Director Andrey Tyukavkin, in Riga; Hendrik Ulvar-Peets, Head of Digital Media; and Uku Kudu, Growth Hacker and Data & Technology (D&A) lead, both from Creative Union in Tallinn. They will unite to lead Digitas Baltics’ 30 employees.
“The launch of Digitas Baltics is a great pivoting point designated by crystallization of diversified local digital expertise and talent, binding connection across Baltic countries and better integration into the global network. This will be applied to help brands discovering unbeaten ways to connect with people, and creating new ways and vehicles when needed,” says Alex Garmash.
Rauno Kutti, CEO of Creative Union Tallinn says: “Having a unified team of creative talent and data-specific specialists to cover our clients’ needs all over the Baltics is something we have been working toward for a while. Now we can focus on data-driven decisions and growth on a larger scale. For the client, it’s just a few project managers overseeing the whole region, but behind them is a group of very talented and experienced professionals who have market-specific experience. “
“Uniting our local and regional expertise in digital under the Digitas brand, we will connect media with data, technology and creative solutions to help our clients grow – quickly. We are excited to announce that from now on, Digitas is the digital business transformation hub of Publicis Groupe in the Baltics,” said CEO of Publicis Groupe Latvia Janis Pencis.
“Digitas Baltics is an amazing milestone for us, and a realization of the vision we set just a few years ago. I believe that the knowledge we have here, combined with Digitas’ methodologies, capabilities and new talent will create a unique offering for Publicis Groupe's existing and new clients,” said Juozas Daugirdas, Publicis Groupe Lithuania CEO.
