Media Planner

OVERVIEW

 

POSITION SUMMARY

The role of the Media Planner is to be the day-to-day steward on media issues for assigned brands, including accurate budget control and flow of media activity.  You will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives.  You will work closely with the Managers in the development and communication of all media recommendations.  You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative.  We work on the corporate differentiation/branding part of the account.  We are committed to developing good work and enjoy our jobs and team.

SPECIFIC RESPONSIBILITIES

  • Assist the Manager in development of communication plan options and recommendations
  • Maintain accurate budget control and flow of media activity, and update client on timely/consistent basis
  • Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (TARDIIS, MRI, Adviews)
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights driven media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals/client needs are being met
  • Ensure proper execution of communication plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests
  • Prepare & cascade buying specifications upon client authorizations
  • Timely delivery of all work
  • Work with the Manager on establishing PMP goals
  • Continued participation in MDS offerings
  • Coach and train Associates, including
  • Proper/effective level of delegation
  • Checking work for accuracy
  • Teaching media fundamentals and activation of Connections College learnings
  • Demonstrate professional, “lead by example” management style
  • Assist in the evaluation of Associates during PMP process

 

 

QUALIFICATIONS

  • Bachelor’s degree from a four-year college or university
  • 2-4 years of media experience
  • Excellent written and presentation skills
  • Ability to prioritize and organize projects for self and Associate(s)
  • Ability to accurately apply principles of media math
  • Demonstrate leadership ability
  • Demonstrates initiative
  • Collaborative approach/attitude
  • Knowledge of Competitive tools like AdViews or a similar system and MRI for targeting

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.