Vice President/Director, Creative Strategy

OVERVIEW

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re searching for a Vice President/Director of Creative Strategy who can become a major asset when it comes to discovering important customer insights. Your leadership will help teams create impactful creative marketing approaches. You’ll also play a giant role in identifying high-impact opportunities for innovation and all its approaches. You can take part in changing how marketing is perceived by the ever-powerful consumer.

 

What You'll Do:

  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Translate existing customer insights into relevant marketing program implications
  • Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
  • Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
  • Apply the Digitas Active Branding approach to marketing program development
  • Lead team brainstorms that efficiently produce breakthrough insights
  • Create demand for account planning’s contribution by demonstrating its impact
  • Manage 2 mid-level planners

 

     

    QUALIFICATIONS

    To qualify, you’ll need:

    • Four year degree (thinking/writing intensive discipline Master’s preferred)
    • 10-12 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
    • Qualitative research expertise applying innovative qualitative research techniques
    • Familiarity with interpreting and applying quantitative research
    • Ability to discern customer insight and “human truth” from mounds of data
    • Passion and empathy for the customer’s perspective
    • Ability to challenge the team to uncover “what’s in it for the customer”
    • Exceptional writing and communication skills
    • Inspirational and compelling personality
    • Ability to quickly gain the trust of clients and internal team members at all levels
    • Relevant web experience
    • Candidate must be open to travel as needed

    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.

    About Digitas

    Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.