Global marketing and technology agency DigitasLBi is expanding its senior team with several new hires following the global Hewlett Packard Enterprises (HPE) win earlier this year.

Ben McAneny joins as Business Director for APAC, with responsibility for DigitasLBi’s media clients including HP Enterprises. McAneny joins from the UK where he spent 10 years working in agencies such as Advertising Club and Greenlight digital , managing Global Performance Campaigns across multiple channels and verticals.

Ben McAneny commented on his appointment: “I am excited to be part of the DigitasLBi team where I can apply a results-based, performance-driven approach, across the wider Digital Media landscape in APAC”.

Ben will report into Charlie Newbery, Head of Media, APAC.

Reevi Rajan, joins DigitasLBi as Director of Analytics for APAC. Reevi brings 13 years of experience in analytics and media strategy. Having started at Mindshare India on United Breweries and Unilever laundry brands, Reevi went on to lead the analytics team handling Unilever brands at Meritus Global before moving onto Madison Communications to consult on media, CRM and marketing analytics for a portfolio of brands like Tata Tea, ITC and Airtel & Microsoft. Reevi will also be working extensively on HPE across the region.

Reevi will report into Oliver Spalding, Head of CRM for APAC.

Reevi Rajan commented: “I’m happy to be onboard and able to leverage my analytics and strategy background with the impressive list of DigitasLBi clients in the region.”

Alvin Kirk, joins as Senior Media Manager where he will be leading the media planning and buying on the HP Enterprises account. Kirk started his career at Starcom Media, where he spent 6 years working as an integrated planner before joining the trading desk at Audience on Demand. There he worked across a wide range of industries including consumer tech, automotive finance and travel. Kirk’s role will involve accelerating programmatic adoption for DigitasLBi clients to help execute successful campaigns. Before joining DigitasLBi, Kirk spent 3 years at Publicis Media DTI running programmatic campaigns for Publicis clients.

Alvin Kirk commented on his appointed: “It’s great to be part of the team and very much look forward to helping our clients improve their performance by leveraging programmatic media.”

Kirk will report into Charlie Newbery, Head of Media, APAC.

Additionally, Vinay Devarapalli, recently joined DigitasLBi from Yahoo! as a Senior Media Planner. Vinay will lead the operational side of HPE, along with EJ Segovia who came from Dentsu Singapore, where he worked as a Digital Strategic Planner.

Annette Male, APAC CEO commented: “We have a talented team in place. I am sure they will bring excellent results as they help drive the HP Enterprises vision forward in APAC.”

Charlie Newbery, Head of Media APAC commented: “Increasingly our clients are looking for complex media solutions including programmatic. Having bolstered our team with these guys, I feel confident we can offer our clients a well rounded solution to solve their real business needs”.