DigitasLBi has promoted Oliver Spalding to the new role of Head of CRM for APAC. The promotion follows the growing demand for personalized data-services in the region.

Spalding, who was previously Head of Strategy for SEA, joined the agency in 2012 to run the Customer Strategy function in the UK office, before moving out to Singapore where he helped to secure several key accounts such as Disney, Unilever and Cathay Pacific.

In his new role, Spalding will be responsible for building DigitasLBi’s CRM capability in the region, spanning strategy, programme design, marketing operations and technology solutions. CRM is an integral part of DigitasLBI’s goal to deliver end-to-end brand personalization from media through commerce, loyalty and advocacy.

Spalding will report to Annette Male, APAC CEO.

Prior to joining DigitasLBi Spalding spent some years in senior planning roles in agencies such as Iris Worldwide, TMW and Razorfish. His career started client-side at Nissan where he was responsible for Online and CRM. 

Oliver Spalding, APAC Head of CRM, DigitasLBi said: “I am excited to take on my new challenge and build out a more rounded offering for our clients. They are looking across an eco-system of data and media solutions, so by adding CRM to our offering in the region I feel confident we can set-out a complete story across all digital marcom’s channels”.

Annette Male, APAC CEO, DigitasLBi said: “I’m delighted that Olly is taking the reins for CRM in APAC. This comes at a crucial time where regional clients are investing heavily in consumer-centric technologies and seeking more creative solutions to help realise that investment. With his track record, no doubt he will do brilliantly.”