Adweek • 25 June 2020

At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry

Our Digitas 2020 NewFront, held Thursday, June 25th , was a panel discussion that focused on one piece of content: an extraordinary documentary film, “A Woman’s Place”, created in partnership with KitchenAid, Vox Creative, and the Academy Award-winning director, Rayka Zehtabchi. The film follows three female chefs trying to make it in a male-dominated industry. 
Mediapost • 23 June 2020

IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit

Jenny Schauer (SVP/Media) chatted with the IAB to discuss their 2020 Digital Video Advertising Spend Report, which revealed that video ad spending overall was largely unaffected by reductions in spending following the start of the pandemic. This was thanks to Connected TV (CTV) as buyers shifted dollars there from broadcast and cable TV
Adweek • 22 June 2020

Here's How the IAB's NewFronts Work

In this short video, our Head of Content Mark Book explains that and more, including how the NewFronts work and Digitas' role as a founder (and only agency presenter). 
adexchanger • 19 June 2020

How Digitas is Prepping Clients for the Cookieless Future

Even though the phasing out of Chrome won't happen for another 18 months, it's important to prep clients now, says Liane Nadeau (SVP/Head of Precision Media & Investments). Liane spoke with AdExchanger about testing the tech, encouraging clients to think about their customer databases and adopting tech like CDPs, focusing on using first-party data from brands and publishers, and more, all while putting the emphasis on consumer trust. 
Beet.TV • 15 June 2020

It’s All about Authenticity at the NewFronts, More Than Ever

For the past two years at the NewFronts, Digitas has stressed “authenticity and trust” as its core themes in it presentations.  That approach to marketing is more central than ever this year, says Jodi Robinson, CEO of Digitas North America, in this interview with Beet.TV.
MediaPost • 24 April 2020

KitchenAid's Data-Driven #MakeItTogether Campaign

With Google searches for “easy margarita recipe” increasing 250% on April 4, KitchenAid swiftly produced a recipe triumphantly showing its blender as part of the appliance maker’s new #MakeItTogether campaign.
Folio • 6 April 2020

Melissa Berger named a Folio Top Woman in Media

Melissa Berger, SVP Connections Strategy, has been named a 2020 Folio Top Woman in Media. Melissa was featured in the Corporate Champions category, which recognizes women who have steered their companies into new markets, new opportunities, new audiences, and strong, measurable growth. 
Kerv • 4 March 2020

Digitas Named Finalist in 2020 Digiday Glossy Beauty Awards

Digitas' work with Sephora on their interactive beauty campaign reached finalist status for two of Digiday's Glossy Beauty Awards: "Best Use of Video" and "Best E-Commerce Experience". 
eMarketer • 3 March 2020

Three Charts: TikTok Penetration Among Gen Zers

How popular is TikTok with Gen Z, really? Check out these 3 charts from eMarketer to find out, and learn more from Liz Cole, VP/Group Director, Social Strategy.
Adweek • 24 February 2020

Working Mothers of the Year 2020

On Thursday, She Runs It honored this year's class of Working Mothers of the Year. Among them was our very own Sue DeSilva, ECD, Boston.
Campaign US • 21 February 2020

Digitas elevates Tatlow to US CSO role

Jonathan Tatlow has been elevated to US Chief Strategy Officer, reflecting the key role that Strategy plays here at Digitas. Jonathan leads an 85-person team, unified in approach and delivery of outputs. 
SXSW • 12 February 2020

JFK Moonshot Named Finalist at SXSW Innovation Awards  

The iconic JFK Moonshot App has been named a SXSW Innovation Awards finalist in the Innovation in Connecting People category! Winners will be announced live at the Awards Ceremony at SXSW on March 16th. Congrats and best of luck to the JFK Moonshot team!
MediaPost • 4 February 2020

She Runs It Opens First West Coast Office

She Runs It (formerly AWNY) has opened their first West Coast office, in San Francisco. Digitas, along with other agencies, brand, media and tech companies, was part of the research task force that first gathered to identify the need and establish how to best serve West Coast demand. 
Adweek • 29 January 2020

Publicis Names Ronnie Dickerson Stewart as U.S. Chief Diversity Officer   

Digitas' own Ronnie Dickerson Stewart (previously SVP, Career Advancement & Inclusion) was recently named U.S. Chief Diversity Officer of Publicis Groupe. Ronnie has been with Digitas for over 8 years, and in that time has made a world of difference in our diversity and inclusion initiatives. In addition to her new role, Ronnie will also lead Publicis' U.S. Talent Engagement & Inclusion Council, and continue to work with Digitas during this transition and beyond. 
MediaPost • 15 January 2020

Digitas Expands Design, Creative Teams

We recently welcomed two new members of our Creative team: Nathalie Huni is EVP/Head of Design for North America; Dwayne Koh is SVP/ECD for the West Coast (LA, San Fran, Seattle). Huni & Koh have deep expertise across product design, brand experience, UX strategy, and much more. 
Adweek • 7 January 2020

Delta Unveils New OOH Parallel Reality Signs and Robotic Exoskeleton at CES 2020

Delta's debut at CES earlier this month was nothing short of a success. A cross-city Digitas crew helped make it all happen, including the booth itself, CEO Ed Bastian's keynote (the first-ever delivered by an airline), the transformation of the "Fly Delta" app, and much more.
Adweek • 3 January 2020

Digitas Hires Organic, FCB Vet as New Business Lead for North America

Michelle Tang is Digitas' new EVP/Head of New Business & Marketing for North America. Michelle has held biz dev and marketing positions at Organic, FCB Global, Digitas Health, and Wunderman.
Muse by Clio • 4 December 2019

Pandora Celebrates You, and Your Ridiculous Dance Moves, in Giddy New Campaign

Put on your dancing shoes and click to check out the upbeat, energetic new Pandora campaign, "Be You", which Digitas did the media buy for. The work is an extension of the platform's previous "Sound On" brand campaign from earlier this year. 
Campaign • 2 December 2019

DDB's We Are Unlimited MD leaves to join Digitas as EVP/global client lead

We gave a warm Unicorn welcome to Chris Loeffler, who started Dec. 10th and is based in Chicago, reporting into Morgan Carroll, Chicago Managing Director. 
Little Black Book • 2 December 2019

A Decade of Creativity: 2010

American Express Small Business Saturday is included in this round-up of the top 10 campaigns from 2010, as part of a series looking back on work that has shaped advertising over the last decade. 

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