We Promise An AI Didn't Write This

Large-Language Models: Opportunities and Considerations for Marketers

We can't deny it: AI is everywhere. It’s flooding the digital realm with rapid and remarkable progression. As marketers and brands, we’re seeing AI tools open pathways to scaled and valuable automated customer experiences, driving breakthrough transformation. 

An innovation team across Digitas, Razorfish, and the Web3 Marketing Association got together and wrote a comprehensive breakdown on the topic. This white paper articulates AI's potential in revolutionizing marketing and customer service while highlighting potential pitfalls of AI-generated content.

"Now, in 2023, AI is poised for its 'iPhone moment.' New use cases, new tools, new impact on society."

In this paper, you’ll find:

  • Present disruptions 
  • Generative AI applications for testing in marketing  
  • Current use cases 
  • Deployment considerations  
  • A preview of the near future

Download the White Paper

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"If you have a self-driving car that is 99.9999% autonomous, you still don’t have a self-driving car."
Digitas Author

Adam Buhler, SVP, Creative Technology

 

Adam has been Digitas’ creative technology captain for nearly two decades. He’s got a knack for identifying innovations with industry-shaking power. As a founder and leader of the Digitas Unicorn Labs Center of Excellence, he expands the agency’s toolbox of cutting-edge tech. He strives to understand its impact on the wider business landscape while building new worlds for some of the biggest brands.

When he’s not busy at Unicorn Labs, he can be found in the recording studio, creating original music that has appeared in the Guitar Hero and Rock Band video games.