CHALLENGE

Over the years, Pepsi has “owned” December with a number of music and football events, delivering exciting experiences for consumers.

With an increasing number of cola brands in the market, the brand sought to reinforce its status as the original deliverer of excitement with a taste that is yet to be matched.

INSIGHT

We understood that our consumers  always want the best things in life, especially during December festivities. So we sought to give them the best music experiences while dialing up the taste credentials of Pepsi.

SOLUTION

The “We Got Taste” campaign was a 4-week non-stop party, with Pepsi leveraging brand ambassadors and key partnerships with the biggest entertainment  events during the festive season.

Social played a huge part in generating excitement for these events as we engaged with consumers and gave out free tickets so anybody could join in on the fun.