Manager, Data and Analysis

Company Description

 

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

 

To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

Job Responsibilities

• Analyzing media performance, uncovering key insights, and presenting strategic, data-driven recommendations across all media channels to optimize client decision-making, media efficiency, and ROI.
• Collaborating with internal media teams to develop effective marketing strategies, optimizing client budgets and paid media campaigns.
• Leading and mentoring a team of Analysts and Senior Analysts, providing guidance on project delivery and quality, including client reporting, and fostering their professional development and career progression.
• Serving as a trusted client and internal expert on industry trends and key functional areas such as analytical tools and marketing measurement.
• Evaluating and identifying new online and offline data opportunities, including emerging sources, innovative technology, strategic partnerships, and evolving client priorities.
• Fostering creative thinking around innovative data applications to solve unique business challenges across all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Proficiency with BI visualization tools (e.g., Tableau, Power BI).
• Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Ability to structure and manipulate large data sets to answer business questions
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Understanding of a broad range of online advertising media channels, such as Search, Display OLV, and Social.
• Proficiency in statistical analysis for performance benchmarking, A/B testing, and creative and audience insights.
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines.