29 November 2018
Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Data Director for a senior role to drive that transformation with our Media team. This director role will be instrumental in shaping the data driven strategy for our clients. Working closely with strategists, analysts and media planners this person will be responsible for managing quality of delivery, consistency and team synergy to ensure best practice is adhered to and we are delivering the best work to meet the client expectations. Sound like you? Read on…
What You’ll Do
This director will need to not only have an in depth understanding of data & data concepts as they are applicable to media but also be an expert in media, both digital and offline. This person will be accountable for ensuring the usage of data in all aspects of client business across multiple FMCG brands, working directly with other capability leads to ensure data-led thinking is consistently used throughout the team.
This role requires a good understanding of all phases of the analytic process including data collection, preparation, modelling, evaluation, and insight generation. Candidate should demonstrate the ability to identify key business questions and how to approach answering them through data, ultimately guiding actionable recommendations. The creative use of data / data sources is a must, the candidate should have not only a strong analytical mind but also be resourceful when it comes to solving problems with limited initial data.
The candidate should have experience in measurement of both direct response and brand awareness campaigns. Experience working for a FMCG company on the client or agency side is a big advantage.
Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.