ŠKODA Virtual Reality Experience And VISION E Concept Car Introduction

Amsterdam, Noord-Holland, Netherlands

For the worldwide introduction of ŠKODA’s new all-electric concept car VISION E, DigitasLBi Amsterdam, together with Fallon Prague, created a virtual reality experience for multiple devices: HTC Vive, Google Daydream, and iOS and Android smartphones.

We also developed an offline campaign, consisting of live events at the Shanghai Motor Show and multiple cities across the globe. And we incorporated the power of international automotive influencers and their followers to let people get closer to a concept car than ever before.

DigitasLBi is a modern, data-inspired agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.