From today, we DigitasLBi will operate globally under the name Digitas. Since the merger between Digitas and LBi in 2013, we have integrated seamlessly to form a united, global network, focused in mission, purpose and culture. Simplifying the name to “Digitas” symbolises this complete unification and reflects our role as The Connected Marketing Agency. On the one hand it strengthens the brand and the position within the international network of the Publicis Groupe and on the other hand provides a strong digital character to the Power of One model.
The reason for the rebranding is the new international brand strategy: Truth. Connection. Wonder.
- Truth
Digitas is data driven and creates authentic experiences inspired by insights based on real human behavior. - ConnectionDigitas connects brands and people through all touch-points, digital, physical and emerging. We connect with partners, sister agencies and clients for unconventional solutions by bringing together a diverse combination of experts.
- Wonder
Digitas has a natural curiosity about the motives behind behaviors, approach challenges with imagination and a sense of what’s possible. We create ideas that excite, open eyes and move people.
Tom Bals, managing director Digitas Amsterdam: “We describe ourselves as 'The Connected Marketing Agency' because we believe there are better ways to connect brands with people. In our view, Digitas is the agency with the proven ability to bring together various experts in the field of data, strategy, creativity, media and technology. We see this rebranding as an opportunity to make our network even stronger and bigger for our customers and partners. Especially now that they are looking for new, appealing ways to reach their target groups worldwide. Together with our colleagues from Publicis One we can offer end-to-end integrated communication and marketing solutions, within the entire customer journey. "
