Loyalty Foresight: Predictions for the Modern Marketer

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Winning Strategies for a Changing Consumer

Loyalty is evolving—reshaping its journey, one card at a time.

 

Introducing The Modern Loyalty Marketer’s Playbook, a guide rich with data-fueled prophecies and myth-busting revelations to win over today’s rewards-hungry shoppers. Drawn from the insights of 1,001 U.S. loyalty consumers, these discoveries flip the script on what keeps people signing up, sticking around, and actually redeeming.

This report addresses the four core themes modern loyalty strategies must embrace in order to succeed:

  • A new definition of value: Speed, simplicity, and a frictionless experience
  • Generational shifts: Younger consumers are changing the rules, and older consumers bring strong preferences of their own
  • Psychographic segmentation: Loyalty now hinges on mindset in addition to demographics
  • AI’s promise and pitfalls: Personalization must be balanced with transparency and trust
  • 75%

    of consumers use loyalty programs weekly.

  • 90%

    of consumers prize fast accumulation.

  • 55%

    are open to AI personalization.

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