Content is the backbone of online business. Hippo was built to help businesses understand which content matters to their audiences, and deliver optimal and personable digital experiences based on this knowledge.

By providing continuous insights into your audiences’ engagement with your content, Hippo provides tangible metrics on your content’s performance in supporting your business goals. From gaining a deeper understanding of your existing personas, to identifying new ones, Hippo empowers you to respond to and optimize every customer journey.