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Centraal Beheer

BrandLIVE

SUMMARY

Via BrandLIVE we successfully boosted Centraal Beheer’s presence on social media.

AWARDS

• W3 Awards Gold 2015: Social Media Influence

• The Best Social Media Award 2015: Best Newsjacker

• The Best Social Media Nomination 2016: Best Design

Client Need
Centraal Beheer, known for their amazing Even Apeldoorn bellen-commercials, found it exceedingly difficult to connect to their target audience on a more personal and constant basis. And seeing that most media consumption happens online, Centraal Beheer asked us to give their social media presence a much-needed boost. We gave them BrandLIVE.

Our Idea
We jettisoned Centraal Beheer into the social media sphere like a rocket on a mission. They were immediately in the middle of it, leading the conversation, sparking and fuelling it day in day out.

BrandLIVE, where real-time content creation, strategy and creativity flourish in the quickness of an inspired newsroom, made that possible. By monitoring social media and acting with swift accuracy, we gave Centraal Beheer a voice on social media resonating not only with their target audience but with many many others as well.

 

Results
The results surpassed all expectations. Reach per post increased by a whopping 400%. Over 7 million impressions were generated and there were about 700.000 interactions. The Facebook engagement rate hit the 11% mark, which is way above the regular benchmark. The content has been featured everywhere and even made the RTL4 News.

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