Reason to Be
Amsterdam: the city of tolerance and liberalism. However, in November 2014 somebody sold white heroin as cocaine to tourists. Three tourists died. And in a way only fitted to Amsterdam potential victims were warned via big digital screens on many corners of the city. The message read: Three tourists died. White heroin sold as cocaine. Be careful. This made world news. Digitas Amsterdam wanted to help and warn tourists as well. In our own way.